Maximize Your Profit By Customer Retention-www.yinwowo.com

Advertising Customer retention is the best way to ensure a steady flow of business transaction. Every business organization must aim at expanding and getting new customers everyday. But, it has been observed that it is easier to convince the old customers than the new ones and maximum profit is derived through the old customers. So, besides alluring new customers, a business organization must not ignore the existing ones. Rather, the .panies must take significant steps for customer retention. After all, customer is always right. It is poor customer service that plays the pivotal role in losing out your customers to your .petitors. Though the relationship between the .pany and the customer is that of a monetary one, the .pany must provide the best of customer services if it wants to retain the customer. It has to be remembered that making the same payment, the customer can get the same product from thousand other .panies. But the .pany must offer something unparalleled, which will make the customer feel valued. This is the first step towards customer retention. To take the monetary relationship between the customer and the .pany to the secondary level of trust and confidence, employees of the organization play a significant role. These employees are the face of the .pany. So customer retention involves employee retention along with employee recognition. If a customer finds new faces appearing in the .pany frequently, he will lose the trust he has put in the organization. Neither will the new employees be able to handle a finicky customer. So, it is equally important to retain the employees and to accolade them for retaining so many customers. Employees are to be credited for another thing also. That is for patient hearing. The .pany must lend a patient ear to its customers. Often they have valid questions, and sometimes they simply land up with unreasonable demands. But, the employees of the .pany have to satisfy all the queries of the customers in every possible way. This mammoth task should not go unnoticed as this too actually helps in customer retention. In the business world, every relationship is primarily monetary. But if the relationship sticks to that point, the growth dies down there. So, one has to elevate the monetary relationship to a kind of emotional bond of trust. So, no matter how much incentive the employees are getting for their performance, .panies are advised to arrange reward program for employees, which will really boost them up. Indirectly these steps would actually enable easy customer retention. Rewards and recognitions are due to the trusted customers too. Often there are customers who bring their friends, relatives and neighbors along with them and acquaint them with the organization. As a result, the business organization profits a handful of new customers. A number of them are prospective long term customers. So there should be loyalty programs for these customers too. Some .panies have incentive program or reward programs for the customers. It is said that when the existing customers bring in more customers, they do not expect any recognition from the .pany. But, if they get it, their enthusiasm will be doubled. It may be a little discount on his or her purchase. But once he gets it, he will try to convince more of his acquaintances to .e and test the service of the .pany. In this process what happens is that the person be.es a steady customer of the .pany. About the Author: 相关的主题文章: